WeWork India’s loyalty program
World of WeWork is a loyalty program designed to reward frequent users of WeWork On-demand. I led the content strategy, contributed to visual ideation, and developed all collaterals, ensuring clear messaging and engagement across touchpoints.
Below are the metrics achieved for the campaign, and the landing page:
were the average open rate and click rate for all emails
34.5% & 21.3%
engagement rate received on Instagram, outperforming benchmarks
3.4% to 4%
to the full web page
