WeWork’s notable lift through content strategy
As an individual contributor from October 2023 to February 2025, I optimised the content strategy for all paid media on Meta, LinkedIn and Google. The notable lift in performance was achieved through:
A/B testing on visuals and copy
Competitor analysis
Research on audience behaviour for each product
Channel-specific content
This approach drove higher creative performance for all Private Office and Coworking campaigns. Below is the lift and displayed are few of the top performing collaterals:
increase in impressions & reach for Private Office ads respectively
25% and 18%
increase in impressions & reach for Coworking ads respectively
36.35% & 29%
increase in CTR & VTR respectively
31.17% & 37.5%
